Monday, December 23, 2013

The 100 global most influential non-personal Twitter accounts

There are still many people who believe Twitter should be about communication between real people, and accounts that are created by organizations, often tweeting through automated tools, should be frowned upon. It is however a fact that many organizations find Twitter a very effective tool to send messages to however wants to read them. It is also a fact that there are accounts that attract millions of followers who read their tweets. In the overview below an attempt was made to show the 100 most influential non-personal Twitter accounts.

This overview is not just about followers, but more about which followers the accounts attract. Instead of just taking the accounts with the most followers, it was checked which accounts were followed by the top 5,000 Twitter accounts in the world. So the top ranked non-personal account is the account followed by  the most, and highest ranked, top global Twitter accounts. The scoring mechanism is explained at the bottom of this post. Follower numbers were calculated on December 23rd, 2013. You can find the 100 highest ranked non-personal Twitter accounts below:



RankTwitter accountScoreFollowers
1@UberSocUberSocial 15.6911,207,221
2@nytimesThe New York Times14.4510,432,017
3@cnnbrkCNN Breaking News14.2214,787,973
4@instagramInstagram12.6929,829,168
5@twitterTwitter11.0327,874,193
6@CNNCNN10.1911,270,554
7@YouTubeYouTube10.1237,528,289
8@HuffingtonPostHuffington Post9.953,667,053
9@hootsuiteHootSuite9.355,564,096
10@BreakingNewsBreaking News9.006,427,782
11@echofonechofon8.882,872,669
12@TIMETIME.com8.595,272,327
13@MTVMTV8.5610,259,609
14@funnyordieFunny Or Die8.127,703,612
15@eonlineE! Online7.965,955,015
16@peoplemagPeople magazine7.855,332,292
17@TheOnionThe Onion7.355,571,809
18@mashableMashable6.913,685,585
19@coldplayColdplay6.8911,619,191
20@BBCBreakingBBC Breaking News6.798,237,436
21@THRHollywood Reporter6.61811,232
22@OMGFactsOMG Facts6.585,927,220
23@WhiteHouseThe White House6.534,442,203
24@VanityFairVANITY FAIR6.341,310,761
25@APThe Associated Press6.182,783,128
26@EWEntertainment Weekly6.112,867,838
27@NewYorkerThe New Yorker6.112,825,241
28@THEREALSWIZZZSWIZZ BEATZ6.071,945,471
29@NBANBA5.998,911,922
30@WSJWall Street Journal5.753,826,659
31@vineappVine5.747,001,224
32@RollingStoneRolling Stone5.743,307,956
33@voguemagazineVogue Magazine5.733,259,205
34@espnESPN5.728,072,558
35@TheEconomistThe Economist5.544,297,773
36@ReutersReuters Top News5.453,708,861
37@TMZTMZ5.292,255,763
38@billboardBillboard5.181,453,794
39@TheGRAMMYsThe GRAMMYs5.031,160,879
40@NASANASA5.035,547,177
41@WIREDWIRED5.002,450,143
42@TODAYshowTODAY 4.892,036,125
43@VH1VH14.63998,277
44@UberFactsUberFacts4.595,646,843
45@usweeklyUs Weekly4.571,214,366
46@InStyleInStyle4.472,571,314
47@NotebookNotebook of Love4.454,825,802
48@latimesLos Angeles Times4.44726,101
49@SportsCenterSportsCenter4.386,447,393
50@TheDailyShowThe Daily Show4.352,042,932
51@washingtonpostWashington Post4.322,321,933
52@womensweardailyWomen's Wear Daily4.272,399,656
53@googleA Googler4.277,750,640
54@MTVNewsMTV News4.212,726,186
55@BuzzFeedBuzzFeed4.19655,198
56@thedailybeastThe Daily Beast4.19665,864
57@ENewsE! News4.162,003,150
58@TechCrunchTechCrunch4.103,178,401
59@BritishVogueVOGUE.CO.UK4.091,602,674
60@nprnewsNPR News4.082,143,647
61@ELLEmagazineELLE Magazine (US)4.041,937,799
62@LouboutinWorldChristian Louboutin4.011,134,478
63@onedirectionOne Direction3.9816,807,813
64@pitchforkmediaPitchfork3.942,387,685
65@QtipTheAbstractQTip3.91599,609
66@GreatestQuotesGreat Minds Quotes3.862,213,975
67@UNICEFUNICEF3.822,368,231
68@NatGeoNational Geographic3.755,193,035
69@twibbonTwibbon3.741,202,321
70@ForbesForbes3.732,445,726
71@NewsweekNewsweek3.732,120,370
72@iTunesMusiciTunes Music3.705,191,996
73@GMAGood Morning America3.632,212,438
74@NylonMagNYLON3.63686,246
75@JustJaredJustJared com3.61590,687
76@wmagW magazine3.58710,863
77@TellyAppTelly3.56744,934
78@BBCWorldBBC News (World)3.555,210,484
79@styledotcomstyledotcom3.52762,095
80@funkflexFunk Flex !!!!! 3.50605,874
81@OneLouderAppsOneLouder Apps3.495,567,500
82@TeenVogueTeen Vogue3.481,888,336
83@CNNEECNN en EspaƱol3.476,115,335
84@nflNFL3.415,510,400
85@ABCABC News3.412,877,163
86@SupportSupport3.342,644,148
87@TEDTalksTEDTalks Updates3.282,204,842
88@BETBET3.281,304,239
89@WhoWhatWearWho What Wear3.261,186,860
90@CHANELCHANEL3.163,740,493
91@CBSNewsCBS News3.142,874,879
92@nypostNew York Post3.07528,515
93@VogueParisVogue.fr3.061,314,265
94@twitcamtwitcam3.045,401,878
95@VEVOVEVO3.021,510,717
96@marieclaireMarie Claire3.011,387,885
97@SlateSlate2.99727,979
98/td>@harpersbazaarusHarper's Bazaar2.96715,109
99@LatinGRAMMYsLatin GRAMMYs2.931,719,527
100@TheCutThe Cut2.93767,384

To make this overview, data was used from this page on the Twopcharts website, a website where the most popular global Twitter accounts are tracked as well as Twitter users for various languages and cities around the world.

Topaccounts were determined by first taking the 5,000 Twitter accounts with the most followers in the world. Next it was determined who these accounts are following from this list. These results were weighted, where being followed by a higher ranking account is considered to have more value than being followed by a lower ranking account. With this method a score was calculated that can have a theoretical value of 100, when an account is followed by all accounts from the top 5,000. In practice however this does not happen and a score of 10-20 can already be considered extremely high.

Subsequently the highest ranking 100 non-personal Twitter accounts in the world were filtered out from the complete topaccounts list to compile this overview.

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